Nowadays almost everything: products, services, organizations, persons and countries are becoming the branding objects. Yet for many companies, the decision to start an orderly branding process remains an insurmountable obstacle. The concept of branding itself, very much a buzzword today, and the proper branding proceeding often turn out to be the confusing matters for those core business decision makers who usually are extremely occupied with the day to day operations.
Businesses of very different natures: from the largest European producer of electric power generation machinery to premium retail chain are interested in the similar initial set of answers, according to CBIconsult experience. The questions listed below outline the most frequent incomprehension of branding process milestones.

1. Does the brand development process require a lot of resources?
2. Does it pay off?
3. What are the main reasons to start a new branding saga?
4. What steps are the must in the branding process?
5. What is the brand essence and is it different to the brand communication message?
6. Is the costly advertising inevitable?
7. Should the brand architecture be thought through in advance?

Featuring the FAQ's, however, it is reasonable to enjoy the interactive nature of the conference, which makes possible the change of the discussion focuses. The confirmation of the interest to the drafted questions, any expression of the particular interest of diamond professionals to the specific branding issues and additional questions on the top of the proposed list are welcomed. For the sake of the extra questions relevant timing we will appreciate very much if you click here to send questions in advance.

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